Get to Know the ME Team: Luc Berkefeld | Marketing Manager


February 2023

Team Medieval Empires

Our dedicated and hard-working teams are collaborating tirelessly to bring you an immersive gaming world that's truly out of this world! And let's not forget the pivotal role of marketing in all of this! Our marketing team is working hand in hand with the rest of the departments to ensure that the release of Medieval Empires is a moment to remember. With every passing day, they're adding more and more elements and fine-tuning the game to perfection, making sure that when it finally arrives, it'll be an experience like no other!

This week in our 'Get to Know the ME Team' series, the spotlight is on the very talented Luc Berkefeld, Marketing Manager at Medieval Empires as we talk about his personal and professional experiences in a candid conversation!

What inspired you to join Medieval Empires? How did you get involved?

I worked in the German army for 15 years before jumping into marketing. Even though I loved being in the army, I knew I wanted to do something different eventually. I had always been a big fan of social media and was very intrigued by bitcoin when it first came out. And with my experience as a Press Officer and a Platoon Leader in the army, I had a solid foundation for management already. Therefore, marketing seemed to be the natural choice. So when my brother Jan reached out to me to work with Medieval Empires, everything kind of fell into place - gaming, crypto, blockchain, marketing!

Tell us a bit about what you do in Medieval Empires team?

Basically everything. 😀 Keeping track of social media, posting and scheduling, ideas on what to improve, coordinate with partners such as Polygon and Nefta, guilds etc. I am also the Lead Community Manager so I coordinate with all the community managers, take care of Discord, giveaways, and a lot of side tasks like listings on CoinMarketCap, CoinGecko and I do a lot of AMAs!

What’s your favorite video game? /What was the last video game you played?

World of Warcraft.

What’s your guilty pleasure?

White chocolate.

Luc is a big fan of Bonsais and owns a lot of them!

If you were in medieval times, what character would you be, and why?

Army leader, of course, I basically did that for 15 years of my life. Knight in shining armor with my army behind me! 😉  

What do you think is the most important thing to keep in mind when marketing a web3 project?

The community. It is key, updating the community about progress, you have to be transparent. Show what you do and take them along with you on the journey!

Luc loves his garden and has the grass cut at exactly 22mm!

What is the best part about working with Medieval Empires?

Remote working. And the theme of the game, the medieval setting, fighting, armor. And I also love seeing the project from being an idea to soon a final project! Being involved in the whole journey, it is very exciting!

Biggest misconception about your designation?

People think I am selling stuff, like tokens. Or doing commercials. Marketing is a combination of a lot of functions!

Luc's Cat, Lina

What’s the funniest community interaction that you have had?

We had a twitter post, where we asked, use $MEE in a funny way. And there was this one user who said some something like, 'my girlfriend dumped me because of my $MEE addiction'. It was hilarious and unexpected!

What’s your all-time favorite old/war movie and why?

Lord of the Rings, Gladiator, Troy, Braveheart – four top movies for me. I have watched all of them at least 10 times. When I don’t know what to watch, these 4 are what I count on.  

Your favorite pastime/hobby?

American football, also played in Poland, on a competitive level actually. And my other main hobby, completely different. Bonsais. And I love my lawn, it's always cut at 22mm! 😀

Luc loves to play American Football

What’s your one hidden talent?

I can paint!

One of Luc's Creations

Your colleagues in 3 words?

Awesome, open and fun!

Team Kayi or Team Crusaders?

Team crusaders! Though this might change depending on the future factions we might have. We might have the German Anglo-Saxons, for all you know!  

So there you have it, Luc Berkefeld, the Marketing Manager at Medieval Empires! Stay tuned for more exciting updates about the ME team and a lot more!